Business Advisors Specialising in Sales And Marketing

Business Planning | Digital Marketing | Software Systems| 03 4762111

Digital Marketing Strategies designed for your business by Google specialists to increase your leads with SEO and Google Ads

  • SEO (Search Engine Optimization) helps increase your rankings to your existing website
  • Google Ads provides instant leads through paid advertising including Search, Display and Shopping
  • We'll help you work out if any or both are needed as part of your marketing strategy

How to get ahead in competitive markets or where your business needs to reach a larger audience across NZ

If you are managing your own website and need additional help with marketing or are marketing in a competitive market locally or nationally then your website may need a boost.

There are two different methods that will increase your leads.

SEO - stands for search engine optimisation , which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

Google Ads - You can choose keywords related to your brand, products, services and industry for your Ad account. When customers search for these phrases, your business' ad will appear. You only pay when a user clicks on your ad and visits your website or calls your business using "click to call."

How do I know if SEO is right for your business

We will conduct a technical SEO audit to see where your website is currently working and under-performing

Undertake keyword research to target the best keywords for your niche

Produce a strategy for on-page keywording including page titles, meta descriptions, headlines, subheads, page copy tweaks, internal linking and alt tags

Look at your off-page linking and website quality score and compile a ranking and SEO report

Google Ads get your business in front of the right people at the right time

A targeted Google Ads campaign can get your business at the top of the search results and lets you reach the exact customers who are looking for your products or services.

How does a Google Ads campaign work?

Targeted ads are set up to work with particular keywords. If someone clicks on your ad, you pay an amount dependent on the competition for the keyword and other factors set by Google. You can set your monthly budget for clicks and once it has run out your ads will stop showing until the next month.

Will Google Ads work for may business?

Google Ads can work for any type of business, but are particularly effective if you are a new business or are launching a new product or service and want quick results. They can also be good if you want to target seasonal business.

Ensure you work with Google partners when getting a campaign built

Google Ads and campaigns tailored to your business and service

Monthly reporting to ensure your return on investment is high and changes if necessary

A flexible budget rather than a fixed monthly spend which you can change on your account.

Google Ads can run in conjunction with a new website, an established website or a dedicated sales page.

To discuss SEO or Google Ads for your business, contact us today.

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Page: Business Advisor Dunedin | Business Planning - Last updated: 8th March, 2022

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2022 SME Marketing and Sales Advisors. 0274 762 112

Business Advisor Dunedin | Business Planning | Digital Marketing | Websites | Marketing Software